PIVOTING IN CRISIS
Partner with client to strategize on meaningful, authentic messaging to operators and highlight the client's new thought leadership pieces reflecting the state of the industry.
- Leveraged client's thought leadership in custom eNewsletters
- Took an agile approach with inventory to adjust creative and message
- Created one cohesive landing page to which all ads could point to
Preserved client's media plan in its entirety.
- FSD custom eNewsletters drove 965 clicks to client's landing page
- RB custom eNewsletters drove 1,024 clicks to client's landing page
- CTRs of close to 10%
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